Battle Bus: A Brand Built to Turn Heads
1 June, 2026
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Not every project starts with property.
When Battle Bus came to us, they had a bold idea and a blank page. Picture a mobile gaming trailer loaded with PS5, VR, and a racing simulator that drives straight to your door and turns any kid's birthday into the main event. No setup. No stress. Just a gaming paradise on wheels.
What they didn't have yet was a brand.
So we built one from the ground up.
We created a cast of original, Aussie-inspired characters to give Battle Bus a personality kids would instantly connect with, then carried them across every touchpoint. We wrapped the trailer itself, transforming it into a moving billboard designed to turn heads the moment it rolls down the street. And we built a one-page website that doesn't just sit there. It's animated, interactive, and built for the way gamers actually browse. No cookie-cutter template. Just bold, immersive design that matches the energy of the brand.
The real challenge was range. Battle Bus needed to appeal to boys and girls, younger kids and older gaming fans alike, all under one cohesive identity. So we built the whole brand architecture to flex across that spectrum without losing its edge.
Projects like this are a different gear for us. After years in property marketing, it's energising to stretch our creative muscles on something completely new, and to help a small business launch with the kind of brand presence that usually belongs to much bigger players.
This is the part we love most. We don't just deliver the work and walk away. We back our clients. We're genuinely invested in seeing these businesses succeed.
Battle Bus is ready to roll.
See it in action: www.battlebus.com.au
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