NUE Moonee Ponds


A NUE Beginning. We were engaged by the Chiodo Corporation to develop a branding and marketing tools which would ensure this boutique project stood out in an increasingly crowded marketplace.
Our approach was to focus on the character of Moonee Ponds, with a carefully art-directed photo shoot that demonstrated the effortless sophistication of this established neighbourhood.
We created a name and brand to appeal to a high-end part of the market, as well as a location map, photography, art direction, 3D renders, sales presenter kits, floor plan and project brochures.