The Hub


The Hub is a shopping complex in the regional town of Hamilton which dates to the 19th century. For its extensive refurbishment it required a new brand, which we created by paying respect to elements of the past such as the typeface which was used in the original signage and the lion from a crest. The new brand also includes an element of a shopping bag.
Once the brand was complete, we then rolled it out across external signage, internal wayfinding, and other printed and digital elements.