Project Update Nov 2024 | The Assembly Hub

02/11/24

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MAKERS

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The Assembly is a landmark development comprising 21 state-of-the-art warehouses located in Acacia Ridge, Queensland. This ambitious project is a collaboration between SunnyDev and Hipwood Group, with Makers playing a pivotal role in crafting its distinctive identity.

The Assembly is a landmark development comprising 21 state-of-the-art warehouses located in Acacia Ridge, Queensland. This ambitious project is a collaboration between SunnyDev and Hipwood Group, with Makers playing a pivotal role in crafting its distinctive identity.

The Assembly is a landmark development comprising 21 state-of-the-art warehouses located in Acacia Ridge, Queensland. This ambitious project is a collaboration between SunnyDev and Hipwood Group, with Makers playing a pivotal role in crafting its distinctive identity.

Project Overview

The Assembly stands as a testament to modern industrial design, offering versatile warehouse spaces tailored to meet diverse business needs. Situated in the industrial hub of Acacia Ridge, this development provides strategic access to major transport routes, enhancing logistical efficiency for its occupants.​

Design and Branding

Makers approached the branding of The Assembly with a vision to create a bold and contemporary identity that resonates with the industrial landscape while setting new standards in the market. Key elements of this branding include:​

  • Color Palette: A clean and powerful color scheme that reflects the modernity and robustness of the development.​

  • Visual Identity: Striking design elements that ensure The Assembly stands out, reinforcing its position as a premier industrial space.​

Marketing and Visualization

To effectively communicate the potential of The Assembly, a comprehensive suite of marketing materials was developed:

  • 3D Renders: High-quality 3D visualizations showcasing the scale, flexibility, and functionality of the warehouses, providing potential clients with a realistic preview of the spaces.​

  • Animation: An engaging animation that brings the development to life, illustrating the possibilities within The Assembly and sparking excitement among prospective tenants.​

  • Marketing Collateral: A range of materials including hoarding, billboards, mailers, and digital tools such as a dedicated website and email direct marketing (EDM) campaigns, all designed to effectively reach and inform the target audience.

Market Reception

The response to The Assembly has been overwhelmingly positive. Strong market feedback and significant buzz around the project indicate a successful alignment with market expectations and needs. The development's unique identity and strategic marketing efforts have positioned it as a standout offering in the industrial real estate sector.​

In summary, The Assembly exemplifies a harmonious blend of innovative design, strategic branding, and effective marketing, setting a new benchmark for industrial developments in the region.

Take a closer look
Explore the full case study on our website or visit www.theassemblyhub.com.au to see it all in action.

Take a closer look
Explore the full case study on our website or visit www.theassemblyhub.com.au to see it all in action.

Take a closer look
Explore the full case study on our website or visit www.theassemblyhub.com.au to see it all in action.

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