MAKERS | Property Creative Agency Melbourne

At MAKERS, we’re a little obsessed with names. And for good reason. The name of a property development? It’s the spark that ignites the entire creative process. It’s where we start, and it sets the tone for everything that follows.

Think of it like this: a great name is the foundation of a brand. It’s the first impression, the vibe, the thing that sticks. It’s how we tell the story of a place before anyone even steps foot inside.

Over the past decade, we’ve had the pleasure of naming over 50 property developments. Each one is a puzzle we’re eager to solve. Our team dives deep—researching the land, the history, the architecture, and, most importantly, the people who will call it home. We brainstorm, we debate, we get creative. And when we hit the right name? We just know.

At MAKERS, we’re a little obsessed with names. And for good reason. The name of a property development? It’s the spark that ignites the entire creative process. It’s where we start, and it sets the tone for everything that follows.

Think of it like this: a great name is the foundation of a brand. It’s the first impression, the vibe, the thing that sticks. It’s how we tell the story of a place before anyone even steps foot inside.

Over the past decade, we’ve had the pleasure of naming over 50 property developments. Each one is a puzzle we’re eager to solve. Our team dives deep—researching the land, the history, the architecture, and, most importantly, the people who will call it home. We brainstorm, we debate, we get creative. And when we hit the right name? We just know.

At MAKERS, we’re a little obsessed with names. And for good reason. The name of a property development? It’s the spark that ignites the entire creative process. It’s where we start, and it sets the tone for everything that follows.

Think of it like this: a great name is the foundation of a brand. It’s the first impression, the vibe, the thing that sticks. It’s how we tell the story of a place before anyone even steps foot inside.

Over the past decade, we’ve had the pleasure of naming over 50 property developments. Each one is a puzzle we’re eager to solve. Our team dives deep—researching the land, the history, the architecture, and, most importantly, the people who will call it home. We brainstorm, we debate, we get creative. And when we hit the right name? We just know.

Eleanor

And then there’s Eleanor in Carnegie—a nod to the classic Beatles song Eleanor Rigby with a connection to Rigby Street. This one had us reimagining lyrics and creating a whole campaign with a nostalgic twist that hit all the right notes.

Eleanor

And then there’s Eleanor in Carnegie—a nod to the classic Beatles song Eleanor Rigby with a connection to Rigby Street. This one had us reimagining lyrics and creating a whole campaign with a nostalgic twist that hit all the right notes.

Eleanor

And then there’s Eleanor in Carnegie—a nod to the classic Beatles song Eleanor Rigby with a connection to Rigby Street. This one had us reimagining lyrics and creating a whole campaign with a nostalgic twist that hit all the right notes.

Every name we create is more than just a label. It’s a story waiting to be told, a brand waiting to be born. We put our hearts and minds into it because we know it’s the first crucial step in crafting a narrative that flows through every piece of marketing, establishing a brand that truly resonates.

When developers come to us with a project, they’re deeply invested in it. It’s their baby, and they’re trusting us to come up with the perfect name for it. We take that responsibility seriously. We pour the same passion into naming their project as they do into building it. Because just like them, we want to get it right.

So, what’s in a name?

For us, it’s everything. And we love every minute of the journey to find it.

Every name we create is more than just a label. It’s a story waiting to be told, a brand waiting to be born. We put our hearts and minds into it because we know it’s the first crucial step in crafting a narrative that flows through every piece of marketing, establishing a brand that truly resonates.

When developers come to us with a project, they’re deeply invested in it. It’s their baby, and they’re trusting us to come up with the perfect name for it. We take that responsibility seriously. We pour the same passion into naming their project as they do into building it. Because just like them, we want to get it right.

So, what’s in a name?

For us, it’s everything. And we love every minute of the journey to find it.

Every name we create is more than just a label. It’s a story waiting to be told, a brand waiting to be born. We put our hearts and minds into it because we know it’s the first crucial step in crafting a narrative that flows through every piece of marketing, establishing a brand that truly resonates.

When developers come to us with a project, they’re deeply invested in it. It’s their baby, and they’re trusting us to come up with the perfect name for it. We take that responsibility seriously. We pour the same passion into naming their project as they do into building it. Because just like them, we want to get it right.

So, what’s in a name?

For us, it’s everything. And we love every minute of the journey to find it.

What’s in a Name? Everything.

East on West

Helix

Eleanor

Eleanor

Eleanor